Don Demrow Don Demrow Don Demrow :: UI, SEO, Web Design and Development Specialist :: :: UI, SEO, Web Design and Development Specialist ::
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Donald L

Donald L. Demrow            


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Relevant Work History

Senior UX Archtect - Sep 2015 - Present: Xerox, Chicago, IL, USA

·         Create responsive, cross-browser compatible, Section 508 accessible, user-centered design (UCD) UI web design and mobile device applications using ASP, PHP, HTML5, CSS3, JS, SQL

·         Create compelling designs that are intuitive, and responsive


Lead UI/UX Developer - Oct 2014 - May 2015: Apex Data Solutions, Tampa, FL, USA

·         Created UI designs for VA social application, and life-saving VA Allergy / Medication reconciliation application

·         Designed highly interactive, responsive HTML5 / CSS3 / JavaScript mobile, tablet, and PC UI's

·         UX - wireframes, mockups, responsive / mobile device ready high-fidelity prototypes for VA clinical software


UI/UX Front-End Designer / Developer - May 2013 - Sep 2014: New York Life, Tampa, FL, USA

·         Design New York Life AARP marketing websites in compliance with AARP standards

·         Create responsive, mobile-device compatible HTML5 / CSS3 websites, forms, and templates


UI/UX Designer/Developer - Nov 2012 - May 2013: Citibank IT, Tampa, FL, USA (Short-term contract)

·         Designed and developed new Citi Shared Services BAW Portal for global Citibank internal users with proprietary XML/AJAX driven content management system, and XML-based search functionality.


UI/UX Designer/Developer/Information Architect - Mar 2012 - Present:, Naples, FL, USA

·         Various hands-on marketing, web design and development contract assignments for client firms

·         Ensure cross-browser compatibility, Section 508 accessibility, and superior user-centered design

·         Design and develop marketing materials and strategies for various client firms


Director of Web Marketing and Media - Oct 2010 - Mar 2012: Viles and Beckman - Ft. Myers, FL, USA

·         Designed, developed, and managed all corporate websites with emphasis on HCI/HFE/UCD best practices

·         Created and maintained client newsletter, and all corporate and targeted vertical market websites

·         Created, implemented, and managed successful SEO campaign

·         Created advertising for online, broadcast, and print media, compliant with FL Bar Subchapter 4.7

·         Created dynamic, interactive template case forms to greatly expedite generation of attorney legal briefs 


VP, Human Factors Engineering, Online Apps - Apr 2008 - Oct 2010: Citibank IT - Jacksonville, FL, USA


·         Assisted onshore and offshore developers with complex code development

·         Created user interface standards and designs, wireframes, mockups, and prototypes

·         Administered usability testing, created UI test scenarios

·         Created corporate guidelines and style guides for Sawgrass application development teams

·         Created and enforced usability, coding, and design standards

·         Established and enforced new standards for application coding and usability design standards

·         Led section 508/ADA/Accessibility, and UI/Usability initiatives   


Lead UI Web Designer - Sep 2007 - Mar 2008: American Modern Insurance Group (AMIG), Amelia, OH, USA


·         Developed and maintained advanced logic for interactive forms, websites, and applications in ASP and PHP

·         Led and mentored usability team members, UI designers, and application developers

·         Established and enforced standards and designs, wireframes, mockups, and prototypes, wireframes, mockups, and prototypes, mentored Java Development team members on UI/UX best practices

·         Administered usability testing, created UI test scenarios


Web Manager - Sep 2006 - Sep 2007: Allen Systems Group (ASG), Naples, FL, USA


·         Designed, developed, and maintained website logic, database administration for websites and applications

·         Managed and mentored design and development teams, supervised web design, development, and content

·         Developed, implemented, and managed Search Engine Optimization (SEO) plan and PPC campaigns

·         Created interface usability guidelines and enforced standards compliance for corporate websites

·         Developed and maintained web corporate style guide, code and graphics standards, UI standards

·         Disaster mitigation, troubleshooting, problem solving/analysis

·         Developed and implemented successful lead generation plan and application


Senior Web Designer / Developer - Aug 2005 - Aug 2006: vFinance, Inc., Boca Raton, FL, USA


·         Developed highly complex interactive ASP database-driven web-based financial management software

·         Created graphic designs and corporate brand elements

·         Designed and developed corporate executive intranet, internet portal applications, and extranet applications

·         Created and led corporate marketing presentations

·         Initiated and managed SEO/SEM program


Web Designer / Developer - Jul 2005 - Dec 2005: Chenega Integrated Systems, LLC, Jacksonville, FL, USA


·         Developed complex database-driven website using Active Server Pages (ASP) and mySQL databases

·         Created original user interface designs from employer specifications

·         Designed and developed corporate executive intranet applications in ASP and ColdFusion

·         Conducted SEO research, and implemented successful SEO strategy

·         Designed and developed documents for office presentations


Software Engineer - Nov 2004 - Jul 2005: Recruitmax Software, Inc., Jacksonville, FL, USA


·         Designed and developed corporate executive intranet applications in ASP and ColdFusion

·         Developed highly complex interactive database-driven web-based employment application, screening, and personnel management systems using ColdFusion and SQL Server

·         Created graphic designs and code applications from client specifications with emphasis on intuitive design


Web Developer / Designer - Feb 2001 - Jan 2008: euro-innova / 78square Design + Tech Cooperative


·         Designed and developed 78square corporate site in ASP

·         Created websites for various government agencies and representatives in ASP

·         Initiated usability and ADA and section 508 application compliance awareness program

·         Created custom database-driven e-commerce and business internet and intranet applications

·         Designed and developed “CHAMPION” system, an online ASP church management software suite designed to lower operating costs and reduce the time necessary to aggregate data and disseminate information


Web Designer / Software Developer - Sept 2002 - Sept 2003: Sub-Zero, Madison, WI, USA


·         Designed and developed distributor portal

·         Designed and developed an Order Demand Management System (ODM/CRM system for use by Sub-Zero distributors), enabling distributors to enter and track orders online

·         Responsible for design and development of corporate Intranet using UI best practices for intuitive design

·         Responsible for user interface layout, design, graphic creation and usability features


Internet Software Developer / Web - Feb 2001 - Dec 2002: GeoAnalytics, Madison, WI, USA


·         Web programmer for data entry and retrieval systems, including MS Access and SQL Server database-driven internet and intranet applications, including Web Content Management Systems

·         Created online document management system for Prime Group Realty Trust

·         Created new website for GeoAnalytics, Inc., in 2000, and another new site in 2002

·         Created subsidiary company website for VarionSystems, Inc.

·         Created new newsletter with content auto-expire /auto-update features

·         Created award-winning UI (user interface) for flagship product, PVWeb

See an actual PVWeb implementation for Oneida County, WI: com

·         Created website graphic statistical website traffic analysis application, and help desk CRM solution


Web Developer / Designer - Jan 2001 - Feb 2001: Sundial Software, Madison, WI, USA


·         Created navigation, page layout templates, navigational tracing for

·         Made many recommendations that addressed cross-platform compliance and accessibility for all State of Wisconsin government sites


Software Developer / Web Designer - Oct 2000 - Dec 2000: Sonic Foundry, Madison, WI, USA


·         Responsible for web page design and implementation, graphics and logo design, web page maintenance for Sonic Foundry's ACID product and special promotion web sites and newsletters

·         Introduced and implemented a modular ASP approach to web design at


Internet Software Developer / Web Designer - Feb 2000 - Sep 2000: Digital Advertising, Munich, Germany


·         Responsible for HTML web page design, graphics / logo design, web page maintenance for several of DA's top clients, including Microsoft and the RTL Television Networks

·         Developed the "EZ HTML Editor" web content management system


Web Site Designer - Sep 1999 - Feb 2000: BestSurf GmbH, Munich, Germany


·         Performed all HTML web page design, graphics and logo design, web page maintenance

·         Responsible for design, concept and programming e-commerce front-ends for partner firm ELSA GmbH, and OTTO Katalog Versand, GmbH

Web Site Designer - Apr 1998 - Sep 1999: Viribus Unitis Media AG Munich, Germany


·         Responsible for all HTML web page concept, development, design, and programming for Viribus Unitis, and V.U. client web pages. Assisted with design and production of quarterly publications "QUAD" and "Prime Register", international business magazines directed at corporate "decision-makers"


Examples of my Work

Examples of original artwork, source code, SQL, HTML5, CSS3, and demonstrations of dynamic database-driven applications are available upon request.





A Few URL’s: New York Life Annuities marketing page. HTML/CSS/JavaScript  Cullinan Dental website, Tampa FL. HTML5/CSS3/Responsive Design  VA Allergy / Medications reconciliation app screenshots  My Brooksville, FL based web design company website in HTML5/CSS3  A Naples, FL dental practice - database-driven website in HTML5/CSS3  Mockup for Mercedes Homes (Graphic only)  SEO: When I was there, ranked #1 of about 521,000,000 for “Software Solutions”  SEO: When I was there, ranked #1 of about 57,500,000 for “Venture Capital”  SEO: When I was there, ranked #1 of about 1,140,000 for” 8a Security Operations”  Youth page - winner of the German "Internet Oscar"


·         I have created Microsoft web pages for CeBit, the world’s largest international computer trade show.


·         I was a substantial contributor to the German version of the Microsoft Windows / Office 2000 Service Release multimedia CD.


·         My articles and solutions are frequently published on the internet. Code examples available upon request.



CMIS / IFSM - 1997 - 2000: University of Maryland, Bad Aibling, Germany - Studies in Computer Science

XML Web Programming - April 2001 - August 2001: MATC Madison (College) XML for Web Programmers

Rational Rose - March 2002: UML - Rational Rose Object-Oriented Approach to Project Management

SQL Server 2000 - March 2003: Learning Tree International, Chicago, IL

Formal Search Engine Optimization Training - March 2007: Tampa SEO Training Academy, Tampa FL

SBA/SCORE Small Business Administration Series - 1986, Milwaukee, WI



Additional Professional Activities

·         Pro-bono systems administrator and webmaster, various 501(c)3 nonprofit organizations

·         Created curriculum and software for Internet Programming courses I developed to teach at the University of Maryland Overseas Branch, In Bad Aibling, Germany


Foreign Languages

Fluent German, (Speaking, Reading, Writing)


Community Activities

·         Member, Digital Marketing professional peer group

·         Member, SW Florida Professionals Group

·         Member, User Experience professional peer group

·         Member, UI / UX Professional Marketing Designers Network

·         Member, Interaction Design Association

·         Creator of the Naples, FL “Machine Glean” program - providing used corporate PCs to needy families

·         Volunteer, US military annual Morale and Welfare / Recreation fundraising activities


Security Clearance  

I have held Secret US Govt. clearance with the 66th Military Intelligence Group. I am eligible for reinstatement.


Additional Qualifications

·         Certified expert in SEO (Search Engine Optimization), adept in usability and disability/accessibility issues


·         Expert in design and development tools such HomeSite, DreamWeaver, Adobe Photoshop, TopStyle, various 508, W3C, and usability validation software, Microsoft Office products, IIS (Internet Information Services)


·         Aesthetic and programmatic excellence is my objective in website and application design and creation - a clear understanding of requirements and good communication throughout the system development lifecycle will result in a better deliverable, and savings in terms of capital, time, and aggravation.


·         I advocate well-formed, Section 508 web accessible, cross-browser-compliant, validated, source code as outlined by the W3C (World-Wide Web Consortium), and forward compliance standards such as XHTML and HTML5/CSS3 - all of which help reduce costs associated with doing business online, and maximize profit.


·         Expert level hand-coding of HTML/HTML5, DHTML, ASP, JavaScript, CSS/CSS3, VBScript, ColdFusion, PHP, mySQL, SQL Server and other related technologies


·         Specialist in graphic design/usability and development of interactive database-driven internet websites, corporate intranet applications, with emphasis on Content Management and Configuration Systems, interactive portals, e-commerce systems, complex online systems.


Certifications, Awards, and Affiliations

·         Published article on System Development Life Cycle


·         ESRI International Business Partner Conference "Best Integration Solution" award winner for user interface


·         Peer Group Member of the Consortium for Global Electronic Commerce


·         IAWMD Golden Web Award for corporate marketing design -


·         Winner of the German Internet Oscar for design work on


·         SEO Certification - Tampa SEO Training Academy

Technical Skills List



 - Usability, and usability testing - 8 years

 - Wireframes/mockups/prototypes - 8 years

 - HCI (Human/Computer Interaction) - 8 years

 - UCD (User-Centered Design) - 8 years

 - Creation of Personas and Scenarios - 8 years

 - Human Factors - 8 years

 - UX (User Experience) - 8 years

 - UI (User Interface) - 8 years

 - Intuitive Design - 16 years


Project Management Methodology:

 - Agile - 3 years

 - Traditional 'Waterfall' SDLC - 17 years



 - HTML -17 years

 - CSS -16 years

 - HTML5 - 2 years

 - CSS3 - 2 years

 - Mobile and Responsive Design - 3 years

 - DHTML - 15 years

 - XHTML -13 years

 - XML - 13 years

 - AJAX - 6 years

 - JavaScript - 16 years



 - MS SQL Server - 15 years

 - MySQL - 12 years

 - JSON - 3 months



 - Knockout.JS - 1 year

 - Jquery - 3 years

 - YUI - 4 years

 - Node.js - 6 months

 - EWD.js - 6 months


Design Tools:

 - PhotoShop - 15 years

 - Adobe Illustrator -11 years

 - Adobe CS (Creative Suite) - 9 years

 - Visio - 8 years

 - Xara - 1 year

 - PovRay - 2 months

 - Axure - 1 year

 - Morae - 3 years


Server Side Development:

 - VBScript -15 years

 - ASP Classic -15 years

 - PHP - 4 years

 - Cold Fusion - 5 years


Office Tools:

 - Windows - 17 years

 - MS Office: Word, Access, Excel, PowerPoint - 17 years


Productivity and Source Control:

 - SourceTree - 3 months

 - TFS (Team Foundation Server) - 2 years

 - VSS (Visual Source Safe) - 8 years



 - Sitecore - 2 years

 - Wordpress -1 year


Accessibility and Validation:

 - Section 508 - 13 years

 - ADA accessibility - 13 years

 - WindowEyes - 1 year

 - CSE HTML Validator - 10 years

 - W3C Validation - 10 years







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